Fundraising

Thank you for taking on Urban Rush. Your support couldn’t come at a better time, because more people need our help than ever before.

What is a fundraising pledge?

By registering for this event you are agreeing to a sponsorship pledge of £229 as an individual runner, or £799 if part of a team. We need all our Urban Rush runners to commit to the fundraising pledge so we can continue to support people facing homelessness and bad housing.

Fundraising tips

Follow our top tips and you’ll become a fundraising legend – guaranteed!

  • Get yourself set up
    First things first, set up an online fundraising page. This is the heart of your fundraising, and where you’ll direct people to. Do this as soon as you’ve signed up so you can focus on hitting your target.
  • Shoot for the moon
    Setting your target above your minimum sponsorship pledge will help you beat it. Set a fundraising target above your £229 pledge (£799 if you’re in a team).
  • Personalise your page
    Personalise your fundraising page with pictures, and explain why you’re taking part in Urban Rush. Fundraisers who personalise their page raise an average of 33% more than those who don’t. It’s a no brainer.
  • Promote your page
    Use your social media networks to share your page and encourage people to sponsor you. Facebook, Twitter, Instagram and your email signature are all great places to spread the word.
    Update Facebook with our Urban Rush frame, so everyone knows about the amazing challenge you're taking on! Click on the link and search 'teamshelter'
  • Don’t be shy
    Ask your most generous supporters to donate first. They’ll set the bar high and others tend to donate based on what’s already been given. Thank people publically, such as tagging them in a post or tweet about how wonderful they are. Don’t forget your friends and family abroad!
  • Set yourself a monthly target
    This can make the grand total seem less daunting and means you won’t leave your fundraising till the last minute.
  • Keep asking
    Busy lives can mean people intend to sponsor you, but simply forget. Don’t be afraid to remind them.
  • Keep going once you’ve conquered Urban Rush
    After you’ve smashed Urban Rush, be sure to update your page with photos and your time. Let people know they can still donate.
  • Matched giving
    Some companies support their employees’ fundraising activities through matched giving, where they match the amount you raise. Check with your finance or HR department.

We're here to support you every step of the way. If you need any help or advice on how to set up your fundraising page and get the donations rolling in, or if you've any questions, please get in touch by emailing urbanrush@shelter.org.uk or calling 0344 515 1190.

Good luck and thank you!