Report: Engaging the silent majority

By: Liam Reynolds  Published: March 2015


This new research is primarily a tool to help get the housing we so desperately need built. It provides detailed insight into the opinions and activity levels of a wide range of demographic groups, including the ACORN geodemographic classification. It also reveals the main reasons behind these opinions, and the factors that would motivate people to be more supportive of homes being built in their local area.

Summary

This new research provides an invaluable tool to understand the scale of local opposition and the scale of support. It includes the 'silent majority' who want local homes or could be persuaded, but are not active in the planning process. If this silent majority can be given a voice, then the political calculus will shift – both locally and nationally – and the chance of necessary, bold action to build more homes will increase.

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