Shelter responds to reports about new No Home Kit campaign
Posted 09 Nov 2021
Shelter responds to news reports about its new #NoHomeKit campaign.
Osama Bhutta, director of campaigns at Shelter, said: “We believe 'home' means everything. We want to use the positive power of football this Christmas, and our shared connection to ‘home’, to raise awareness of homelessness and what we can all do to fight it.
“Since the start of the pandemic more than 180,000 households have lost their homes and been made homeless – many of them are families with children hidden away in grim temporary hostels. That’s why we have been speaking to people across the football community to launch #NoHomeKit. No Home Kit is a simple Boxing Day campaign where clubs and fans swap their home colours for their away or third kit. This will powerfully show their support for all those without a safe home today.
“We want as many teams, players and fans as possible to join #NoHomeKit and work with us to help those experiencing the harsh realities of homelessness this winter. Everyone involved in #NoHomeKit can do something special by bringing the entire football community together to fight the housing emergency.”