Briefing: Hard Pressed Renters - The Forgotten Middle?

The document is made up of three main sections: ​

1. How our broken housing market has affected the country (slides 3 to 7)​

Analysis from official statistics and YouGov polling on rent increases as a proportion of pay, the rise of those trapped in renting and increasing anxiety around housing stability gives background to the acute challenges hard pressed renters face. ​

2. Who hard pressed renters are (slides 8 to 25)​

Shelter analysis of YouGov Profiles, with sample sizes of low income renters varying between 450 to 2,000 depending on the question asked. ​

3. How hard pressed private renters engage with solutions (slides 26 to 36)​

YouGov polling data outlines how new homes with living rent rates appeal to hard pressed renters. Cross-market analysis shows how low rent homes are the answer to swelling numbers of trapped renters.