Attitudes to Housing Affordability

By: Kantar Public
Published: April 2011

Attitudes to Housing Affordability

Most statistics in the briefing are from a survey conducted in August 2010, however, where available, the findings have been compared with results from earlier surveys highlighting trends over time:

  • Rising numbers are struggling to keep up with their rent or mortgage payments

  • Renters are more likely to be struggling than homeowners

  • People have used savings, borrowed money and got second jobs to meet their housing costs

  • The use of credit cards to meet housing costs is rising.