Attitudes to Housing Affordability

By: Kantar Public  Published: April 2011


Most statistics in the briefing are from a survey conducted in August 2010, however, where available, the findings have been compared with results from earlier surveys highlighting trends over time:

  • Rising numbers are struggling to keep up with their rent or mortgage payments
  • Renters are more likely to be struggling than homeowners
  • People have used savings, borrowed money and got second jobs to meet their housing costs
  • The use of credit cards to meet housing costs is rising.



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