How much of the housing market is affordable?

By: Kantar Public  Published: October 2013


By taking a snapshot of the entire English housing market – in this case every property advertised for sale on Zoopla on one day in August 2013 – we hope to move the debate one step closer to the real world. The data has been broken down to a local authority level to address the variations in earnings and local housing markets mentioned above.


The results are certainly shocking, if not surprising, starkly revealing the scale of the problem faced by first-time buyers across the country with the findings most dramatic for London and the southern half of England. However, the problems are not confined to the south; the results show that affordability problems are found across the country.


Download the full document: