Research: Can London private renters access the latest home ownership schemes

By: Sara Mahmoud  Published: March 2016

This analysis compares the estimated annual income needed to access London Help to Buy, Starter Homes, Shared Ownership and affordable rental products with the distribution of household incomes of young private renters in London. The results demonstrate that current offers designed to bring average properties back within the reach of low-to-average income households are unlikely to be successful.


London is suffering the consequences of a broken housing market. For Londoners in their thirties, owning a home was once possible if you worked hard and saved. For most it's now impossible without major help from the Bank of Mum and Dad. Despite this, the majority still want to one day have the security of owning a home: an increasingly impossible dream.

New evidence in this paper shows that the main government schemes - Starter Homes, shared ownership and Help to Buy London - will not fill this gap on their own in London. The schemes are simply too expensive for thousands of low and middle earning Londoners. For private-renting households under 40:

  • At least 60% of London households cannot access a typical shared ownership property
  • At least 80% of London households would not be able to access a typical London Help to Buy property
  • Up to 80% of London households would not be able to access a typical Starter Home


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