Understanding Landlord Business Models

By: Sarah Monk, Sam Morris, Connie Tang and Chihiro Udagawa (University of Cambridge)  Published: December 2014

Shelter commissioned the University of Cambridge to analyse landlords’ business models to better understand what motivates landlords to invest in and improve property conditions in the private rented sector. The analysis was based on telephone interviews with a purposive sample of 225 landlords. BDRC Continental carried out the survey of landlords.


Conditions in the private rented sector are worse than all other tenures. A third of homes do not meet the government's Decent Homes Standard and 61% of renters reported that they have experienced at least one of the following problems in their home over the past 12 months: damp, mould, leaking roofs or windows, electrical hazards, animal infestations and gas leaks. With this in mind, Shelter commissioned the University of Cambridge to analyse landlords business models in order to develop policy recommendations to improve conditions throughout the sector.


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