A corporate partner of Shelter
We're excited to continue our award-winning partnership with AllSaints, which has raised over £670k so far. This iconic and proudly British fashion brand has made a conscious commitment to more sustainable practices. Through partnering with Shelter, AllSaints can expand its recycling initiatives while fundraising to support those at risk of homelessness.
Our journey started in 2021 with a retail takeover in our Coal Drops Yard Boutique and progressed to an AllSaints X Shelter Road Trip in 2022. In a fashion industry first, we hosted a series of AllSaints X Shelter store collaborations in eight locations throughout the UK, selling thousands of pieces of surplus stock donated by AllSaints.
In October 2023, we held our first-ever Shelter X AllSaints Runway Show in Kings Cross. Volunteers from both organisations modelled looks generously donated by AllSaints. These were then available to buy in our flagship store in Coal Drops Yard, raising funds that will help tackle the housing emergency.
In 2024, AllSaints celebrated its 30th anniversary, having been founded in 1994. As part of the celebrations, AllSaints hosted a fabulous auction at the Serpentine Gallery in London, featuring artist-customised leather jackets, and raising funds for Shelter. We also collaborated in 30 Shelter shops across the whole country from Brighton to Inverness, extending the life of donated stock and generating funds at the same time.
AllSaints have also designed an exclusive T-Shirt, with all profits being donated to Shelter.
We're thrilled that in 2025, AllSaints was our first-ever sponsor for Shelter's winter fundraising event, Walk for Home. Each walker received an exclusive co-branded beanie. Participants who raised over £250 also received an AllSaints-designed tote bag. AllSaints organised live music and a graffiti artist to create additional excitement for participants on the night.
As 2026 is the five-year anniversary of our partnership, there will be more exciting activities to mark this milestone this year.
